We began as a few enthusiastic professionals with significant business and product development experience, working for international tech corporations. We were each determined to create and launch onto the marketplace an exciting innovative new product by initiating a startup.
But, since we were all immersed in worldwide corporate reality, each of us, in turn, witnessed and/or experienced failed launches, ill-conceived projects, and large-batch death spirals owing to misuse of employee time, negligent managerial waste of staff creativity and historic evidence that so-called "titans of industry" and "big company people" tend to sluggishly plod along in a slow, linear way, and are manifestly, intrinsically uncreative. These corporate administrators, managers, and environments sadly impose a chilling effect on creativity and innovation in the workplace.
Simultaneously, we realized that society truly needs the vision of entrepreneurs and the blessing of their creativity more than ever, as they are precious resources we cannot afford to waste.
Sadly, based upon Manosage's startup interviews and business research, we determined that the current reality is that despite startup creativity and level of imagination and innovation, 90+% are bound for failure.
It was at THIS point we saw our opportunity, and our corporate vision was conceived.
Pursuant to this powerful vision, we organized and streamlined our startup strategies by crafting what we call our Startup Product Development Platform, which we now utilize before initializing any product or idea development.
The development of this platform required us to investigate and analyze management systems -- from Taylor's through Total Quality Management, from Six Sigma problem solving and the Lean Startup methodology to our exploration of optimal business modes like the Multidimensional Value Network, in contrast to the traditional linear business model.
We implemented Super Rapid Prototyping techniques which encourage and support experimentation and imposed Minimum Viable Product and Fast-Cycle Testing as critical components of the Lean Startup strategy.
Our result is an ongoingly improving platform, escalating in efficacy through rigorous testing of progressive iterations.
For additional details about our Startup Product Development Platform, please click on the COMPANY.
